Privacy Policy
Privacy Policy.
This privacy policy sets out the basis on which we collect and use any of your data, either collected directly from you or other from sources in connection with your access and use the Platform or any services provided by us including newsletters and any social media functions on the Platform (collectively, the "Services"). We understand the importance you place on your data, and we are committed to protecting and respecting your privacy. Please read the following Privacy Policy carefully to understand our practices regarding your data. By using the Platform and Services, you agree to the collection and handling of your personal data in accordance with this Privacy Policy.
HOW DO WE COLLECT PERSONAL DATA ABOUT YOU?
We deploy the following means to seek Personal Data about you:
Directly:
We collect your Personal Data directly from you through the Platform while you are:
Registering on the Platform and other co-registrations (e.g., social media logins, etc.),
Subscribing to any of our Services, posting material on the Platform.
Making payments, seeking refunds, and the mode of payment.
Participating in contests, promotional offers, and opting in for special schemes.
Submitting reviews, testimonials, or feedback.
During a support request / raising a complaint ticket with the Platform for refund, fraud transaction, and replacement, among others.
A record of correspondence if you contact us through phone, e-mail, or otherwise. browsing and conducting other activities on the Platform.
Indirectly, we also receive Personal Data about you from your friends/ relatives when they are making purchases for you or on your behalf, our vendors/ third-party service providers that enable you to seek our Services seamlessly. Our vendors include:
a. logistic and fulfillment service providers and/or partners.
b.marketing service providers.
c. Your interactions with us on other platforms such as Facebook, Google, etc.
d. payment service providers; and in case you share any Personal Data of a third-party i.e., friends, relatives, or colleagues (any individual) with us while using our Services, you warrant that you have obtained the consent of the concerned individual to share their Data with us as per this Privacy Policy.
Automatically:
There is certain Personal Data about you that is collected automatically, while you use our Services through log files, cookies, and other unique identifiers. We use log files to collect certain Personal Data about you. Log information is data about your use of the Service, such as IP (Internet Protocol) address, browser type, referring/exit pages, operating system, date/time stamps, and related data, which is stored in log files.
We also use a limited number of cookies. A cookie is a small data file transferred to your computer (or other device) when it is used to access our Services. Cookies are used for many purposes, including to enable certain features of our Services and remember your preferences, your equipment, browsing actions and patterns, to better understand how you interact with our Services, to provide you with advertising on and of the Service, and to monitor usage by visitors and online traffic routing. To the extent permitted by your preferred web browser, you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the online services you wish to avail of. We use cookies to enrich your experience by remembering your online behavior while using the Platform and to improve the effectiveness of ads and Services. If you do not consent to the use of cookies by us, we request that you cease using the Platform immediately.
It is your choice not to provide certain Personal Data, but then it may impact your ability to take
advantage of many of our Services.
We collect and use your Data for the following purposes:
1. To provide you with information, products, or Services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
2. To provide you with location-based services, such as advertising, search results, and other personalized content;
3. To carry out our obligations arising from any contracts entered into between you and another entity using the Platform or between you and us;
4. To improve our Services and to deliver a better and more personalized service to you, including communicating with you about Services via different channels (e.g., by phone, messages, e-mail, instant messaging applications).
5. To ensure that content from the Platform is presented in the most effective manner for you and the device you use to access the Platform.
6. To present you with discounted services and offers on special occasions such as your birthday and anniversary.
7. To notify you about changes to our Services.
8. For any other reasons that we deem necessary to enhance your experience of the Platform.
9. To administer and manage our incentive programs and fulfill your requests for incentives, and/or to allow you to participate in sweepstakes, and to notify you if you are a sweepstakes winner.
10 To provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Services.
11. To comply with local laws (e.g., your nationality to fulfill cross-border shipments, sellers’ information regarding place of establishment, and bank account information for identity verification and other purposes.
12. To prevent and detect fraud and abuse in order to protect the security of our customers, ourselves, and others.
HOW DO WE USE YOUR DATA?
We will only use your Data in the following circumstances:
Performance of a Contract We need to use your Data to fulfill a contract with you or to take preliminary steps before entering into a contract. This includes accepting applicable terms and conditions or specific terms related to our Services. If you do not provide your Data for these purposes, we may not be able to deliver our Services or enter into a contract with you, which could lead to the cancellation of a Service. We will inform you if this occurs.
Legal or Regulatory Obligation.
We may collect your Personal Data to comply with any applicable laws and/or regulations.
Legitimate Interests.
We may process your Personal Data based on our legitimate business interests and the interests of our customers when we improve our Services, when we detect and prevent fraud and abuse in order to protect the security of our customers, ourselves, or others, and when we provide you with interest-based advertising.
Marketing and Communications Data.
We may also use your Personal Data to provide you with information about goods and services which may be of interest to you and enhance your Platform experience by way of service messages, new features, enhancements, special offers, and events of interest.
We may contact you via various channels, including, without limitation, emails, push notifications, web notifications, post, telephone, in-app messages, WhatsApp messages, and news feed cards. We offer you the choice to receive these interest-based ads from us. You can choose not to receive these ads by contacting us or by clicking the “UNSUBSCRIBE'' button in the mail, or by sending a “STOP” message to any marketing communications sent by us through text messages or WhatsApp, or follow any such similar directions as updated from time to time.
WHO DO WE SHARE YOUR DATA WITH?
Your Data is important to us to provide you with our Services, and we are not in the business of selling your Personal Data to others. We share your Personal Data only with the third parties described below and with businesses that follow practices at least as protective as those described in this Privacy Policy:
Other Businesses.
To offer you our Services, we may engage with other businesses that are our affiliates/or non-affiliated service providers (e.g., logistics businesses used to deliver products, payment processors to process online transactions, analyzing data, etc.) and share your Data with such businesses. You understand that it is important that such businesses have access to the relevant Personal Data to perform their functions. We will ensure that these businesses do not use your Data for other purposes. We may also receive Personal Data from these businesses (e.g., updated delivery and address information), which we may use (e.g., to correct our records and deliver your next purchase). These businesses shall be contractually bound to respect the confidentiality of your Personal Data and not use it for any other purposes.
NB: The Website Policies and Terms & Conditions may be changed or updated occasionally to
meet the requirements and standards.